As a Digital Marketing Assistant, you will play a key role in enhancing our online visibility through SEO, creating high-quality content, and assisting in basic web design tasks. You will collaborate with our marketing and design teams to implement strategies that attract and engage our target audience, ultimately driving lead generation and brand growth.
Key Responsibilities
As a Digital Marketing Assistant, you will play a key role in enhancing our online visibility through SEO, creating high-quality content, and assisting in basic web design tasks. You will collaborate with our marketing and design teams to implement strategies that attract and engage our target audience, ultimately driving lead generation and brand growth.
Search Engine Optimization (SEO)Assist in the development and execution of SEO strategies to improve organic search rankings. Conduct keyword research and optimize web content for target keywords. Monitor website analytics to track SEO performance and provide insights for optimization. Collaborate with the content team to ensure SEO best practices are integrated into all web content.
Content Writing Create engaging and SEO-optimized content, including blog posts, landing pages, and product descriptions. Assist in developing content calendars and ensuring timely delivery of content projects. Edit and proofread content to ensure it aligns with brand voice and SEO goals. Collaborate with the design team to create visual content that complements written materials.
Basic Web DesignSupport the design team in maintaining and updating website content and layouts. Assist in the creation of web pages that are visually appealing and user-friendly. Ensure web pages are optimized for SEO and mobile responsiveness. Collaborate with the development team to implement design changes and improvements.
Analytics and Reporting Track and analyze website traffic and user behavior using tools like Google Analytics. Provide reports on the effectiveness of SEO and content strategies. Offer recommendations for improvements based on data insights.
Research and Stay UpdatedStay informed about the latest trends in SEO, content marketing, and web design. Research competitor strategies and suggest ways to enhance our digital presence. Continuously explore new tools and techniques to improve our digital marketing efforts.
Qualifications
Completed bachelor’s degree in engineering, marketing, or a related field.
Strong interest in digital marketing, SEO, content writing, and web design.
Basic understanding of SEO principles and web design concepts.
Excellent writing and communication skills.
Proficiency in Microsoft Excel, Google Sheets, and content management systems (CMS).
